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游戏角色设计Game character design
一． 游戏角色
角色作为一个游戏的灵魂，一直贯穿着一个游戏的始终，始终是游戏玩家关注的焦点。
所谓游戏角色，简单的说，就是在游戏中你控制的角色。
Game character is the soul of the game, running through the whole process of
the game; the game character has always been a focus of the game player. What is
game character? In brief, it is just the character that you can control in the game.
现在，游戏角色不仅成为一种特殊的文化现象，而且进一步以其衍生产品的开发和扩
展形成了利润丰厚庞大的游戏产业。游戏角色设计就像拍电影、做动画一样,除了技术方面,
它们必须顾及美观和玩家的欣赏心理.
Nowadays, the Game character is not only a special culture phenomenon ,but
also further extends (扩展）and develops to be a huge profitable （利益丰厚的）
game industry（游戏产业）. The game character design is like a movie, like an
animation （动画）, in addition to the technical aspects（技术方面）, they must
consider the appreciation（欣赏） of appearance（外观） and game player.
比如比卡丘、愤怒的小鸟、超级马里奥，这些年轻人喜爱和熟悉的游戏角色,其巨大的
市场号召力证明了它们的创造者的成功。游戏角色的设计对于游戏来说是很重要的，一款
成功的游戏和它的游戏角色有着密不可分的联系。
For example, Pikachu, Angry birds, Super Mario, Young people like and know
them, the huge market appeals(号召力） proved their Creator‘s success. Game
character design is very important for game; a successful game has an inseparable
（密切的） relation with game character.
二、游戏角色的主要艺术风格The major artistic style of game character
可爱风格，也叫Q版风格。通常都是色彩鲜艳、造型可爱有趣的角色，可爱风格的游
戏能在第一印象中能轻易攫取玩家的心。完美主义、富有奇幻色彩的游戏风格对偏重审美
需求的玩家有非常大的诱惑力。游戏里超乎寻常的可爱形象，能激发玩家对它们的爱护心
理。再搭配简单的游戏规则与操作，休闲趣味十足，让玩家感觉轻松活泼，让游戏更具亲
和力，使玩家能更快融入欢乐的游戏世界中。由此，可爱风格能吸引大批女性玩家。如国
产游戏《大富翁》中的孙小美、《梦幻西游》中的骨精灵等。
The cute style, also called Q style. It usually use the bright color and most of
them are lovely styles and interesting character（性格）, Cute style game can easily
grasp the heart of game player in the first impression. Game styles, which are
perfectionism（完美主义） and full of fantastic（奇幻）, are tempting（吸引） to game
players who are emphasizing aesthetic（审美） needs. The extraordinary（超乎寻
常） lovely image in the game can stimulate（激发） the game player to the care of
psychological （心理的）. With simple rules and operation, the game players feel
leisure, relaxed and lively, they make the game to be more affinity （亲和力）, so
that players can quickly blend（融入） in the game world. Thus, the cute style can
attract a large number of the female players. Like the Sun Xiao Mei, in game
“monopoly”（大富翁）
写实风格,可以利用真实人物来充当角色的模型。角色的大小、比例和面部特征按现实
人物的基本标准而定，并且需要解剖方面的知识来帮助设计角色。写实风格吸引了大批注
重真实性和历史感的成年玩家。
The realistic style can use real person as role’s model. The size , proportion
and facial features of roles are according to the basic standards of real life, and it
needs knowledge of dissection（解剖）to help design the game character. The
realistic style attracts a large number of adult players who focus on facticity （真实
性） and historical.
三．The target of game character design 角色设计的对象
1.儿童
儿童对事物的认识开始概念化，不仅能够认知看到的东西，还能想象看不到的东西。
与“色彩”相比，对“线条”更感兴趣，有强烈的收集欲望，偏爱可爱的或原色且鲜艳色
彩。 .
Children‘s understandings of things begin to conceptualize（概念化）. Not only
can they see the realistic things, but also they can imagine（设想） things that don’
t exist. Comparing with “color”, they are more interested in “lines” .They have
strong desire to collect things which are lovely and bright color..
2.青少年
青少年具备了对视觉的认知和再现能力；摆脱了虚构的描写，对线条和形态都能接受；
不再单纯地注意画面本身，而更加关心画面中包含的故事；有把自己和角色视为一体的倾
向；与单纯的、原色的相比，更喜欢写实的表达方式；收集的欲望减弱，占有欲增强；是
成为游戏迷的初期阶段。
Teenagers have the ability of the vision cognitive（认知的） and reconstruction
（重建）. They get rid of the fictional（虚构的） description. They can accept lines
and shapes. But they no longer simply pay attention to the appearance of the
picture; they care more about stories in the picture. They have the tendency（倾向）
to regard themselves and game’s roles as a whole. With the pure and original
color, they prefer realistic expression way. It’s the first stage that they are addicted
（沉迷）to games.
3成人
成人具备经济能力，喜欢疯狂的内容；
与青少年把自己同角色视为一体相比，更热衷于追寻理想型的角色；
喜欢能够宣泄内在性格、暴力欲望的叙述结构或角色；
占有欲、征服欲明显；
与夸张的人物相比对与自己的形象或生活方式类似的人物更有好感。
With the ability of economy, adult like crazy things. To be compared with
teenager, they are keen（热衷） to pursue the role of ideal type. They like the roles
that can abreact（发泄）their internal character and express their violent desire. They
have a clear desire to occupy（占领 ）and conquer（征服）. Compared with the
exaggerated（夸张的）characters, they are fond of someone who have the same
imagined and life style as them.
四．身体基本形的归纳Sum up the basic body shape
人的身体基本形可以归纳为简单的几何图形。在此基础上可以通过拉伸、挤压等各种
变形手法得到更丰富的变化。
The body’s shape can be summarized as simple geometry（几何图形）. Under
the conditions, we can get more plentiful（丰富的） changes of body’s shape
through stretching（拉伸）, extruding（挤压） and a series of deformations（变形）.
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