Language Service Turn of Translation Studies

2019年04月

ISSN1009-5039

OverseasEnglish

海外英语

zwwh@

OverseasEnglish海外英语

Tel:+86-551-6569

LanguageServiceTurnofTranslationStudies

RENSu-wen

(ShanghaiMaritimeUniversity,Shanghai201306,China)

Abstract:Withthedevelopmentofthesociety,esisaimsatthedevelopmentof

translationwiththeaspectsof“BeltandRoad”Initiativeandcontributestothelanguageservices.

Keywords:languageserviceturn;translationturn;“OneBeltandOneRoad”strategy

中图分类号：H0文献标识码：A文章编号：1009-5039(2019)08-0041-02

1Introduction

Therehavebeentwodistinctturnsintranslationstudiesin

Chinese,oneislinguisticturnbeginningatthe1980sandanother

isculturalturnbeginningattheendofthe20

th

guis⁃

ticturnisakindofstudywhichovercomesthedeficiencyoftradi⁃

tionaltranslationstudies,conformingtotherequirementsofdisci⁃

akobson’smostfamouspa⁃

perOnLinguisticAspectsofTranslationhasmadegreatcontribu⁃

tiononthetheoriesoflanguageschooltranslationstudies,which

diddetailedanalysisandoverviewfromtherelationshipbetween

languageandtranslation,theimportanceoftranslationandtheex⁃

epresentativesalsohavepro⁃

mple,thedistinctionbetweencommunica⁃

tivetranslationandsemantictranslationraisedbyPeterNewmark:

d,adoptingHalli⁃

day’stheoriesandstatisticalapproachtosummarizetheequiva⁃

tinfluentialisthePrinciplesofCorre⁃

spondenceworkedbyEugeneNida,andinthispaper,heclearly

pointsoutthatthereisnoabsoluteequivalenceamonglanguages,

so,wemustdistinguishthedifferenttypesoftranslationstobuild

erwhoputforward

someopinions,theessencebelongingtolinguisticturnisdisci⁃

plinization.

Theculturalturnisakindoftranscendencetolinguistic

school,itsurmountsthedeficiencyofmicrocosmandstatic,adopt⁃

ingtherequirementsofinterdisciplinaryandextensionofChinese

“culturalturn”isanamelatergiventoade⁃

velopmentthatseveralofthevariouscampusofthenowgenerally

acceptedbandoftranslationscholarsliketoclaimtoastheirown.

JamesHolmes’spaperTheNameandNatureofTranslationStud⁃

iesisconsideredasacornerstoneoftranslationstudiesschool,

whichmakescreativeideasforthename,nature,studyareasand

⁃

lesstressestheneedtoforge“othercommunicationchannels,cut⁃

tingacrossthetraditionaldisciplinestoreachallscholarsworking

inthefield,fromwhateverbackground”(1988b/2000:173).Hecon⁃

firmtranslationstudiesasaempiricalscience,dividingitaspure

llowsis

againanassessmentoftheground-breakingcontributions,asseen

fromtoday’sperspective,whichledtoafundamentalchangeof

paradigm,enablingSusanBussnettandLefeveretoconcludein

1990:“ThegrowthofTranslationStudiesasaseparatediscipline

isasuccessstoryofthe1980s.”(1990:ix)Actually,thenatureof

culturalturnismulti-disciplinary.

2TheBackgroundoftheLanguageServiceTurnof

TranslationStudies

OneBeltandOneRoad,mplements“

BeltandRoad”

Initiative

inordertomobilizeallpositivefactors,

integrateChina’sgeopoliticsandeconomicinterests,todevelop

friendlyrelationsbetweenneighboringlandtoachievefinalgoal:to

achievecommonprosperitywitheconomic,political,diplomatic,se⁃

alexchanges

arethekeysupportofthe“BeltandRoad”,whichhelptopromote

theintegrationofChinesecultureandEurasiancivilization,and

promoteresourcesharingandeconomicco-prosperityofthecoun⁃

triesandregionsalongthelines,soastoachievemultiplestrategic

objectives.“TheBeltandRoad”involved64countriesalong,

throughoutAsia,Europe,i⁃

ciallanguageofnearly60kindsoflanguagesistherealizationof

“TheBeltandRoad”and“fivelinks”geservicein⁃

isbecomingmoreandmoreimportantinnationaleconomyandna⁃

tionaldevelopmentstrategy,andisattractingmoreandmoreatten⁃

,theturnoftranslationstudies

havetodo,asatranslationtalent,is

nottoseekthesimplyequivalencebuttofocusonthelanguageser⁃

viceconsciousness.

3WhatisLanguageServiceConsciousness?

Inthispaper,theconceptof“languageserviceconscious⁃

ness”referstothefactthattranslators,includinginterpretersand

translators,haveaclearunderstandingoftheirlanguageservice

tendency,thatis,translatorshaveaclearunderstandingoftheirser⁃

viceobjectsandservicemodes.

SinceChinaInternationalPublishingGroup(CIPG)’sestab⁃

lishmentin1949,thedirecttranslationstrategyisgivenpriorityto

oneself,tosay,theoriginaltextis

收稿日期：2018-09-21修回日期：2018-10-26

作者简介：任素文（1993—），女，山西人，单位：上海海事大学，硕士，主要研究方向为外国语言学及应用语言学。

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翻译研究

41

OverseasEnglish海外英语

the

tation",

firstelement,thetranslatorneedstotaketheethicsof

teristics

"ethics"

guage

ofChinese

playsanimportantroleinmaintainingthe

represen⁃

charac⁃

eignoffice

forthe

employee

sakeof

culture

readers

helan⁃

translator

isinsufficient.

YangXianyi

For

and

example,asafor⁃

“

translating

sions

priorityto

“

oneself

ADream

”.Yang

inRed

’stranslation

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his

agood

wife,

job

when

in

tics,

”

the

but

is

it

faithful

isfarnot

tothe

asthe

original

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andcultural

of

characteris⁃

lish

respectofreadersoflanguageserviceswhichis

David

popular

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in

in

translation

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to

versions

countries.

ismuch

Comparativelyspeaking,DavidHawkes

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’s

their

emphasize

uphold

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that

oriented

thesuccess

popular

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ofDavid

portant

strategies.

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In

depends

otherwords,

largely

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on

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the“serviceethics”,providingagoodlanguageservicefor

on.

worthstudyinganddrawing

future

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and

ing

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the

are

foundation

increasingly

globalization

ofthe

tied

develops

state

with

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and

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up,we

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follow“we

the

mainly

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take

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care

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ofthe

reformandopen⁃

”,which

readers

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opening

,afterthe

the

reform

need

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of

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up

consciousness

ethics,

wehave

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not

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adjustedthetranslationstrategiesand

As

of

thing

the

atranslator,

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enough,

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lacking

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ofknowledge.

service

we

we

shouldpaymoreattentiontothedevelopments

vance

but

hance

ofthe

the

“

others

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ead⁃

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as

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consciousness.

ofourcountry.

”,wecantakethisopportunitytoen⁃

Of

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course,

most

this

important

is

factoristhe

4The

tothe

Method

country.

totranslators,so

toEnhancetheLanguageServiceCon⁃

sciousness

should

In

standards

be

order

taken.

toimplementtheGoOutstrategy,manymeasures

many

graduates

areas

are

even

imminent.

Firstofall,

theremote

Although

international

areas,the

English

talentswithhighquality

reality

courses

is

aresetupin

mothertongue

cannot

ofthe

use

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well.

can

Because

notexpress

the

most

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ofthe

authentically.

isnot

under⁃

the

In

42

翻译研究

2019年04月

addition,

sired

cess

professional

alargenumber

levelwhen

ofcollege

theyare

graduatesdonotmeetthede⁃

my,

who

there

ofChina's

isagreat

integration

demand

into

for

theintegration

writingChinese.

oftheworld

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econo⁃

pro⁃

and

theEnglish

there

havemastered

isabiggap

the

in

knowledge

high

of

need

the

end

corresponding

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disciplines,

talents

time,

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education

inthecultivation

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ofinternational

thehigh-quality

toimprovethequalityof

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talents.

atthesame

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cy

toensure

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quality

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to

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establishment

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corpusisan

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bilingualcor⁃

improve

Asaparticipant,Iwanttoappealtothetranslatorslike

ly.

self-capabilityandlanguageserviceawarenessconscious⁃

meto

5Conclusion

development

Sincethebeginningofthenewcentury,theaccelerationofthe

influence

spawned,

on

ofnetworkandelectronictechnologyhashadagreat

These

dardized

new

such

translation.

forms

as

of

crowdsourcing

Newformsoftranslationhavebeen

translationshould

translation

befurther

andremotetranslation.

We

such

believe

inthe

that

aspects

inthe

of

continuous

translation

evolution

ethicsand

exploredandstan⁃

of

language

translation

services.

form,

translation,

asMachine

influence

proving

translation.

s

Translation,crowdsourcingtranslation,remote

Today,

such

translators

asmarket

are

and

in

patronageprofoundly

we

to

cannot

their

forget

awareness

the“loyalty

oftranslation

”

urgent

atthe

need

same

of

time,

im⁃

for

the

References:

the

radical

totheoriginal,andcannotslidein⁃

purpose

functionalist

”.

serviceethicsof“unscrupulousmeans

[1]eandnatureoftranslationstudies[M].inL.

[2]Jakobson

Venuti,2000.

uisticAspectsof

[3]Munday

ti,2000.

Translation[M].⁃

京:外语教学与研究出版社

J.翻译学导论:理论与应用

,2014.

[M].3版.李德风,等,译.北

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